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Launch of Loughborough student landlord site

After a series of recent project wins, this month we’re pleased to announce the launch of www.loughborough-student-houses.com

The website is operated by landlord Anthony Moor who lets a range of modern and upmarket student houses in Loughborough, Leicestershire.

Fast, reliable & standards compliant

As with other projects, the Loughborough-Student-Houses website has been expertly hand-coded and then validated by the World Wide Web Consortium (W3C).

As part of our rigorous quality control procedures and pursuit of excellence, the site has been tested in over 10 different web browsers. Since not everyone uses Internet Explorer to browse the web – many use Firefox, Chrome, Opera and Safari – this last point is crucial. It ensures that the site is compatible, fast and renders consistently for all users.

During the consultation process it was determined that when students look for accommodation, it should be an enjoyable and positive experience. Many student landlords fail to achieve this by using “home-made” websites or overly-formal, estate agent type designs.

With a fresh, vibrant and funky appearance, Loughborough-Student-Houses incorporates an informal edge intended to appeal to a young generation of students.

Google’s obsessed with speed too!

With Google’s announcement that page speed will be playing a factor in the ranking of a website, we’re one of the first web design companies in Leicester to run each project launch through the Google Page Speed checker and shout about the results. In this instance we’re proud to say that the Loughborough-Student-Houses homepage has a Page Speed score of 95 out of 100 which is, on average, 20 points higher than the competition.

This reflects a number of core principles that we adhere to, such as writing efficient and compact code, optimising images throughout each webpage, and fine-tuning the site’s hosting environment for maximum performance.

All of the above demonstrates our overwhelming commitment to producing professional, high-quality websites that not only look fantastic, but can be considered "the cream of the crop" when it comes to their construction under the bonnet.

Driving visitors to the site with Search Engine Optimisation (SEO)

The student accommodation market is competitive, but we’re pleased that Loughborough-Student-Houses is already ranking very well in Google as you can see from the table below:

Search term Total number of results on Google Site position
Student houses Loughborough 1 million Page 1, position 2
Loughborough student houses 63 thousand Page 1, position 1
Loughborough student houses 64 thousand Page 1, position 6

Information up-to-date as of 4th June 2010

As part of our SEO programme we will be carefully monitoring the site over the forthcoming months and making refinements when required.

If you’re based in Loughborough and you’d like to find out more about developing your own website, contact us without obligation for a free consultation.